British Gold Exchange · Est. 1985 · London

Luxury watches · Sell with us

Sell your luxury watch with an expert valuation and a market-based offer

We understand the pre-owned watch market. Our specialists assess your watch against current secondary market data, so you receive a genuinely competitive offer.

0800 014 8323

No commission

direct buyer, no middlemen

48h

indicative offer from photos

Market data

real secondary market pricing

Same day

if accepted before 3pm

Brands we buy

RolexPatek PhilippeAudemars PiguetIWC SchaffhausenOmegaBreitlingCartierJaeger-LeCoultreVacheron ConstantinA. Lange & SöhnePaneraiTAG HeuerHublotRichard MilleGrand SeikoZenith

Why sell with us

  • No commissionWe buy directly, so there are no auction fees, no consignment and no middlemen taking a cut.
  • Secondary market pricingOur offers are based on live market data, not arbitrary flat-rate tables or outdated catalogues.
  • Box and papers premiumComplete sets attract higher offers. We assess the full set, not just the watch.
  • Expert authenticationOur team are watch specialists. We know these watches, and their markets, in detail.
  • Same-day paymentAccept before 3pm and we pay by bank transfer the same day.

No obligation. Free to enquire.

The secondary watch market is complex. The same reference can trade at very different prices depending on condition, provenance and current demand. Most buyers don't track this data. We do. Our specialists follow secondary market prices closely and make offers on that basis, reflecting what your watch is actually worth today rather than an arbitrary table.

The process

01

Share your details

Tell us the make, model and reference number, and whether you have the box and papers. Photos are welcome but not required at this stage.

02

Expert review

Our watch specialist assesses your watch against current secondary market data and authentication records.

03

Indicative offer in 48h

You receive an indicative offer within 48 hours of sharing photos and details, then a firm offer within 24 hours of the watch reaching us. There is no pressure to accept, so take as long as you need to decide.

04

Same-day payment

Accept and we arrange for you to send the watch to us separately, not in our standard pack. Payment is by same-day bank transfer when you accept before 3pm.

Common questions

Do I need the original box and papers?

No. We buy watches with or without documentation. A complete set (watch, box and papers) will attract a higher offer, however, as it is more desirable on the secondary market.

How do I know the valuation is accurate?

We provide a written breakdown of our offer, including the comparable secondary market data we used. You are welcome to check it against Chrono24, WatchCharts or any other watch market platform.

Can I sell a watch that needs servicing?

Yes. We buy watches in any condition, whether unworn, worn or in need of a service. Condition is reflected transparently in the offer.

Is my watch insured while you have it?

Yes. Your watch is insured while it is in our possession, until it is either returned to you or payment is made. Watches are sent separately from our standard pack, so please speak to us first and we will explain how to send yours.

Ready to sell?

Get a market-based offer for your watch

No obligation and no auction fees. Just a straightforward offer from specialists who understand what your watch is worth.

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